West Ham United manager Slaven Bilic has called for affordable ticket prices in the Premier League.
Contrasting it with other events stereotypically portrayed as preserves of the "upper classes" like golf and polo, Bilic gave his perspective on the current ticket prices debate and feels football, as a global game, should be in a position that it is available to everyone.
"You have to find a balance, especially in the Premier League you are getting lots of money from TV and sponsorship so the tickets should be a good price for the fans. It's not polo, it's not golf, it's not a sport for the upper classes. It's the most popular sport and shouldn't be a privilege for a family to go and watch," he said.
"It should be affordable. If you go to the shop and buy caviar and champagne it's expensive, it should be, but bread and milk is cheap. It should be like that with football. I think a balance can be found to keep fans happy. Otherwise we will have empty stadiums. It's not like going to London to see Les Miserables, it's football."
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