As Juanfran's penalty stung the base of Keylor Navas' right hand post, the entire footballing world decided to rally around the Spanish right-back.
The 31-year-old penned an emotional letter to fans of the club asking for forgiveness and videos of the Atletico Madrid player crying and clinging to teammates went viral.
While Juanfran's memories of last Saturday night may not be great, sales of his number 20 shirt have never been as healthy.
They have increased 800% since missing the penalty and he now shifts as many jerseys in a day as the likes of Fernando Torres, Antoine Griezmann and Koke - the three of them being legends around the Vicente Calderon.
Juanfran will go down in infamy in the history of the Champions League but his myth has grown at Atletico Madrid.
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