Juventus change their club logo in a radical re-brand

The Italian side previously changed their logo in 2004

BY Daniel Kelly 13:46 Tuesday 17 January 2017, 13:46 17 Jan 2017

They are one of the most iconic teams in Europe, but Serie A champions Juventus have decided to conduct a complete overhaul of their club badge.

Teams regularly alter their club crests (such as Manchester City last summer), but the Bianconeri have conduced a complete overhaul, but changing their crest for a simple J.

The logo was revealed on Monday night by Juventus President Andrea Agnelli. He claims the "new logo is a symbol of the Juventus way of living."

Taking influence from former owner Andrea Agnelli's quote getting "excited every time I see a word beginning with J in the papers", the new logo becomes one of the more unique club crests in World football.

Although already implemented on social media and on the club's website, the Juventus kits will not have the logo on the kits until next season. It's the first time the club have changed their club crest since 2004.

While the J will see a club return to a retro-style logo, it will still take some getting used to when watching the Italian giants. 

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