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Focus Ireland team up with Three to launch homelessness initiative at Six Nations opener

Three Ireland and Focus Ireland are set to launch a marketing campaign entitled “Let&r...



Focus Ireland team up with Thr...
Rugby

Focus Ireland team up with Three to launch homelessness initiative at Six Nations opener

Three Ireland and Focus Ireland are set to launch a marketing campaign entitled “Let’s All Tackle Homelessness”.

The campaign is set to kick off at Ireland's Six Nations opener against Wales on Sunday, and will include a major advertising campaign on television, radio, outdoor and online, as well as a documentary on the current homelessness crisis.

A statement from Three said that "by leveraging its sponsorship of the Irish Rugby Team during the 2016 RBS 6 Nations tournament, Three is hoping to generate both awareness and funds to make a difference to the lives of people currently facing difficulties as a result of homelessness". 

Elaine Carey, Chief Commercial Officer of Three Ireland, stated: “Homelessness is one of the major issues facing our society and we wanted to play our part in supporting this very worthy cause. Therefore we are giving our assets and full marketing campaign associated with the sponsorship to Focus Ireland.  This will raise funds and awareness and help Focus Ireland reach those in need of their services, advice and information”. 

There will also be a dedicated textline to help raise funds for homelessness, where Ireland’s rugby fans and the rest of Ireland can text HOME to 50300 to donate €2. No network charges will apply when donations are made on the Three network and all funds will go directly to Focus Ireland.

Commenting at the launch Ashley Balbirnie, CEO of Focus Ireland: “We are incredibly grateful to Three for using its sponsorship of the Irish Rugby Team to provide this platform to raise awareness for the issue of homelessness. We do not have the resources to launch a campaign anywhere near this scale so Three’s generosity will go a long way in helping us to achieve a new awareness of homelessness in Ireland, reach a wider audience and make it easy for people to support our work. This is a very welcome opportunity to create an impactful campaign and raise funds that will ultimately change lives".

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