eir scores 12-Month Off The Ball sponsorship
Off the Ball is one of Ireland’s most popular sports programmes with 48,000 listeners each weekday, rising to 130,000 on the weekend.11:01 Monday 27 March 2017, 11:01 27 Mar 2017
Newstalk is delighted to announce that from today, eir will be the official sponsor of Off The Ball for 12-months.
Off the Ball is one of Ireland’s most popular sports programmes with 48,000 listeners each weekday, rising to 130,000 on the weekend. The programme runs seven days a week from 7.00pm to 10.00pm Monday to Thursday, Fridays from 7.00pm-9.00pm, Saturdays from 1.00pm-6.00pm and Sundays from 1.00-6.00pm*
Presented by hosts Ger Gilroy, Joe Molloy and Kevin Kilbane, amongst other notable commentators, the show features sporting analysis and opinions across a multitude of Irish and international fixtures and news.
The eir sponsorship will include 84 pre-recorded stings on weekdays, 30 pre-recorded stings at weekends and 21 branded pre-recorded promos per week. eir will also run up to four on-air promotions across the 12 month sponsorship. The deal also includes audio top and tail on Off the Ball podcasts and branded stings on SoundCloud clips.
eir Sport will continue to exclusively broadcast the first half hour of the Off The Ball weekdays from 7pm.
Speaking about the sponsorship, John Anslow, Group Sponsorship Manager, eir, said:
“This sponsorship is a further proofpoint of our commitment to supporting sport at all levels, both local and national. It complements the unrivalled access we give to sports fans via eir Sport and our longstanding sponsorship of the GAA Football All-Ireland Senior Championship. Joining forces with such an influential voice in sport will be mutually beneficial as we connect with sports fans across the country.”
Adrian Barry, Newstalk's sports editor added:
“We are delighted to welcome the eir brand to the team as sponsors of Off The Ball, they have long been supporters of Irish sport at home and abroad. They complement what we on Off The Ball are doing 7 days a week with in-depth analysis, opinion and live action. We look forward to working together to bring quality content to a larger audience across their network including our nightly appearances on the eir Sport channel from 7pm.
“This feels like a very natural fit and comes at an exciting time for us on-air and online at Newstalk.com”
This Off the Ball sponsorship follows on from the renewal of the eir Business sponsorship of Newstalk Breakfast for a further 12 months to January 2018.
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