Alcohol sales boomed in the UK during the past month with total sales spiking by 8.5%.
Sales of sparkling wines, including Prosecco and Champagne, fizzed. They were up by more than a third year-on-year.
Kantar Worldpanel reflects that "consumers have been keen to celebrate Britain’s Olympic and Paralympic golden summer."
It notes that sparkling wine sales were up by 36%, "as promotional events across a number of retailers successfully tapped into the nation’s celebratory mood."
This was well above the performance of other sectors as overall sales rose by 0.3% in the 12 weeks to September 11th.
The report noted that reductions from 'Tesco's summer Drinks Festival' played a significant role in the overall increase in sales.
Tesco remains that UK's most popular supermarket, with a market share of 28.1%.
Great Britain finished Rio 2016 with 27 gold medals, 23 silver medals, and 17 bronze medals.
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