Online department store Littlewoods Ireland has been unveiled as the GAA hurling and Camogie leagues' sponsors until 2019.
The digital retailer was today unveiled as "a new top tier partner" of the GAA and Camogie association and have signed a three-year deal which sees them become both the GAA Hurling All-Ireland Senior Championship and Camogie National League sponsor.
"I am pleased to welcome Littlewoods Ireland as new partners of the GAA Hurling Championship and I look forward to the support they will offer us in the promotion of the games in the months and indeed years ahead," said GAA President Aogán Ó Fearghail.
"This partnership will help us reach into new areas as we continually look at new ways of bringing our games to new audiences and supporters.
"I laud the fact that the arrangement also covers the activities and games of the Camogie Association which strikes me as a particularly good fit covering the wide spectrum of the GAA family given the area of expertise of Littlewoods Ireland. I look forward to a long and mutually beneficially partnership."
Littlewoods replace insurance company Liberty Insurance who signed a deal with the associations in 2013.
Speaking at the launch, President of the Camogie Association, Catherine Neary said: "We are delighted to partner with Littlewoods Ireland as the new sponsors of the National League.
"The popularity of Camogie continues to grow and it is an exciting prospect for us to be associated with Ireland’s leading online department store, a company that is synonymous with innovation, fashion and style.
"This marks the first occasion that the National League has had a title sponsor and the Camogie Association is delighted that this national competition will receive a greater profile as a result of this partnership. I am very much looking forward to the start of the Littlewoods Ireland Camogie Leagues in February and it promises to be another exciting year of top quality inter-county Camogie."
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