Tommy Rooney speaks to All-Ireland winning hurler Michael Breen at the launch of the 2026 Kellogg's GAA Cúl Camps

This year marks 15 years of Kellogg’s sponsorship, celebrated with the launch of the 'Cúl-est P.E. Class' competition. This nationwide initiative offers 4th and 5th class students from 15 schools the chance to win a dynamic Kellogg’s GAA Cúl Camps session at their school.