Eddie Hearn is back in Dublin as the undercard for Katie Taylor’s huge September 5th Croke Park night begins to take shape — and he says the buzz in the room tells you everything about what’s coming.

He chats about signing UFC star Ian Garry, the rivalry with Dana White, and why fighters’ profiles need to be pushed beyond fight night.

Hearn runs through the Irish-heavy undercard, explains why having “so many fights” matters for turning new fans into boxing fans, and hints at major Irish music acts as part of a full entertainment spectacle — with talks also ongoing about wider TV coverage in Ireland.

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