During the current postponement of on-field rugby action, Keith Wood's State of the Union is a new series looking at where the global game is going.
This week, he's joined by Ger Gilroy, former-England international and journalist Stuart Barnes, and Giles Morgan, former-head of sponsorship at HSBC.
Let us know what you think - is rugby in trouble? Can the game be 'more-global' or should World Rugby focus on consolidating the game's presence in traditional markets? Would an British and Irish league work?
Our rugby coverage comes to you in association with Vodafone #TeamOfUs
OTB AM is the sports breakfast show from Off The Ball – live weekday mornings from 7:30-10:00 am across the OTB channels.
You can subscribe to the OTB AM podcast wherever you get your podcasts across the OTB Podcast Network.